A Comprehensive Market Evaluation

Helping a well-known education provider to identify opportunities for growth through a market evaluation.

Background

A well-known Australian education provider was looking at ways to grow their business. One option being considered was an expansion into adjacent markets.To minimise the risks associated with investing in a new initiative, Juntos Marketing was commissioned to undertake a full market evaluation.

Our solution

Juntos Marketing recommended a comprehensive research approach to help evaluate the market. This involved several key stages:

  • Stage 1 – Market Evaluation: To understand the overall landscape, including market dynamics, size and competitor profiles.
  • Stage 2 – Qualitative Research: In-depth interviews to understand the needs and views of the key stakeholders and identify gaps in the market.
  • Stage 3 – Quantitative Surveys: Separate surveys to three key target groups with a total of over 1,300 respondents helped to validate earlier findings and confirm key features.
  • Stage 4 – Focus Groups: To refine messaging, creative approach and key features of the new offering.
  • Stage 5 – Reporting: A clear summary of findings and recommendations

What happened next

Armed with the findings of the research, this education provider had the tools and information needed to determine the next strategic direction for the business. Planning is now under-way.

 

 

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