A corporate website, featuring e-learning hub

Quality e-learning resources have helped Moir Group deepen relationships with their customers via a new website.

Background

Changes in technology and an outdated design meant it was time for leading Finance and Accounting recruitment firm, Moir Group to update their website.

The new site had to highlight the strengths and values of the business, as well as strengthening long-term relationships with customers.

Moir Group required a professional, mobile-responsive design that reflected brand values, an intuitive user-experience and job-search functionality that integrated with their CRM API.

Our solution

Juntos Marketing worked with Moir Group to develop a new custom-built website, with profession-specific learning content at the heart of it.

Based on a professional learning framework, Moir Group’s e-learning hub provides Finance and Accounting professionals with access to multimedia resources that help them build their skill set and capabilities.

By offering relevant content, tailored to progression through career stages, Moir Group’s customers are likely to return to the site time and time again, building trust and interest with each interaction.

Above: The new Moir Group e-learning hub developed by Juntos Marketing.

What happened next

Moir Group’s clients and candidates have all remarked on the website’s great new design and great range of career resources.

There is a common perception that once a site is completed, no further action is required. Maybe that was the case years ago, but certainly not today. Site hacking can lead to damaged reputation and SEO penalties. Juntos Marketing undertakes ongoing maintenance, updates and security checks to keep the Moir Group website up-to-date and functioning well.

“At Moir Group, it’s important to us that we are supporting people throughout their career journey. We have put learning at the heart of our new website, with specifically tailored content to help finance and accounting professionals take control of their career and position themselves on the front-foot.

We are really happy with the new website and feel that the clean and professional layout and intuitive user design allows our candidates and clients to more easily find what they are looking for and replicates the great offline experience we provide our customers in an online learning environment.”

 

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