Kineo APAC is part of the global Kineo /City and Guilds group, specialists in workplace learning and development solutions. Kineo’s B2B digital learning solutions support organisations to induct, train and develop their people.

In 2020 Kineo APAC sought our help in understanding future needs of a key customer sector –  the aged care industry. We undertook qualitative research to uncover challenges brought about by shifting regulatory requirements, COVID-19 and outcomes of the Aged Care Royal Commission.



Research shed light on a sector undergoing massive transformation. There was a need to voice topical issues and a need for expert advice to help in finding a way forward.

As such, we produced a series of 15 videos, featuring interviews with industry experts addressing issues of concern raised in our research. Engaging and topical content built awareness, trust and engagement amongst Kineo’s health sector audience.

With a tight budget and COVID-19 lock-downs in full swing, we were unable to shoot videos on location. Instead, we coached the aged-care experts to film themselves using a smartphone.

The video series was then shared via Kineo APAC’s social media channels, where they performed significantly better than other Kineo content. The first five videos received 84,000 views within a 2-month period and significant numbers of comments, reactions and shares.

The videos were shown to add significant value by providing aged-care decision markers with insights into the future direction of the industry; opportunities for learning and improvement; and best practice advice from Australia and internationally.

To complement the video series, we also wrote two blog articles a produced a 10-page brochure sharing insights with research recipients and the broader industry.




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