In 2017 Bobbi Mahlab and Adina Jacobs experienced Mentor Walks while attending an overseas conference, and felt there would be a strong demand for the program for Australian women. They originally launched in Sydney and to date over 3500 mentees have participated in the program.
The Mentor Walks program provides a unique opportunity for women to access informal mentoring and assistance from respected and experienced female leaders, in the format of physical walks. Participants are linked in small groups to a mentor, with whom they talk, connect, share questions and seek advice to progress professionally.
The founders of Mentor Walks approached Juntos Marketing to assist in quantifying tangible outcomes of the program, which could be used to promote wider support for the program and secure additional grant funding.