The TAFE NSW Women in Business project launched with a bang. The program was developed by TAFE Digital NSW, who were tasked by the NSW government with creating a new online program to support women who want to start or grow their own business.
As a small business staffed with women, this project particularly resonated with the Juntos Marketing team.
We wanted to give TAFE NSW a clear understanding of how to launch and position the program, how the program should be structured and tangible recommendations to maximise uptake. To achieve this, we combined quantitative research (online surveys) with qualitative research (in-depth phone interviews) and desk research to delve into the specific needs and wants of different audience segments.