TAFE Digital

Background.

TAFE NSW was tasked by the NSW government with creating a new online program to support women who want to start or grow their own business.

In assist with the development of this program, we undertook market research to identify the needs and wants of different audience segments; understand how the program should be structured; and provide recommendations to improve uptake.

Tafe Digital

Our Solution.

Working to very tight timeframes, mixed methodology research was undertaken. A combination of quantitative research (online surveys), qualitative research (in-depth phone interviews) and desk research was used to achieve depth and breadth of understanding.

Tafe Digital

The final research report was produced very quickly. Research outcomes were explained in a succinct, easy-to-understand format. Our analysis provided TAFE NSW with actionable recommendations upon which they were able to develop a successful Women in Business Program, optimised for engagement and likelihood of uptake.

Following the successful completion of the research, we were also asked to conduct a strategic workshop, then develop customer pathway for all of the government departments supporting the Women In Business Program. The aim of the pathway was to map out referral points between TAFE Digital and other pre-existing support services.

Tafe Digital

Stats.

10,0000+

enrolments in first year

98%

of students found resources useful

4 years-worth

of registrations in first 4 months

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