Targeting a promising new sector, this campaign aimed to generate leads and drive traffic towards making an online enquiry. From there, leads integrated into Kineo’s existing Salesforce and Pardot CRM to ensure end-to-end nurturing.
Kineo, now a part of MindTools UK, is a respected provider of online workplace learning.
Lead generation using targeted messaging
Strategic insights formed the basis of the digital strategy for this lead gen campaign. Given the online nature of Kineo’s offering, it made sense for a pure-play digital approach to meet their objectives.
Juntos Marketing utilised strategic messaging, carefully crafted content and a test-and-learn framework to achieve the campaign objectives.
Copy or design led?
Professionally-designed and carefully researched content pieces informed and engaged the target audiences.
From infographics to social posts (organic and paid) to their research-informed white paper, content and campaign assets reflecting Kineo’s position in the market as thought leaders.
Foundational copy was brought to life using Kineo’s established brand guidelines, combining impactful designs with consistent branding principles.
Achieving strong MQL results
Juntos worked closely with the Kineo team to optimise and align assets with key touchpoints in the defined customer journeys.
Integrating into Kineo’s Salesforce CRM streamlined planning, execution and tracking.
Metrics included clicks, impressions, and Marketing Qualified Leads (MQLs), with the final proof being sign-on of new business.
