Background
Rozetta, a not-for-profit research institute, supports the commercialisation of promising research in finance and technology. After separating from a larger organisation, Rozetta needed a new brand identity that would resonate with its target audiences and position it as a market leader. Juntos Marketing was engaged to develop this new brand identity for consistent use across all Rozetta communications.
Approach
Working closely with the Rozetta team, Juntos used a well-established branding approach to define core brand foundations, including positioning, key messages, values, and personality. Building on this foundation, we developed a range of visual concepts that reflected these elements. Once the final design was selected, Juntos created brand guidelines, logos, and icons in formats suitable for both digital and print. We also provided guidelines for brand messaging and tone of voice, and applied the new branding to a professional brochure for conference use.
Outcome
The new brand identity presents Rozetta as professional, contemporary, and aligned with its brand positioning. The look and feel of the brand is practical and versatile, effectively utilised across printed brochures, the website, and social media, reinforcing Rozetta’s presence as a market leader.
