Background
The University of Sydney, in partnership with Sydney Local Health District and South Eastern Sydney Local Health District, required a series of user-friendly, professionally branded booklets for the Healthy Beginnings trial. This trial aimed to address early childhood obesity and overweight risks, targeting parents and carers of babies and young children from antenatal to preschool age. The booklets needed to communicate high-quality, evidence-based content to support intervention efforts within the trial.
Approach
Juntos Marketing designed and produced over 25 high-quality booklets for the Healthy Beginnings trial, adhering to strict government design guidelines, including colour, terminology, typeface, layout, and logo usage. To ensure visual appeal and cultural relevance, Juntos used colour, graphic elements, clear layouts, and carefully selected imagery that resonated with diverse literacy levels and cultural backgrounds. The content was developed in collaboration with a range of expert stakeholders to effectively convey key messages.
Each booklet was crafted for specific developmental stages, featuring easy-to-read tables, guiding icons, aspirational imagery, and structured recommendations and tips. Following the initial success of the first four booklets (covering antenatal to six months), the series was expanded to support milestones up to preschool years. Additionally, the original English series was adapted into Arabic and Simplified Chinese, incorporating cultural references and tailored language.
Outcome
The printed booklets became essential tools within the Healthy Beginnings trial, with the intervention showing positive impacts on children’s BMI at age two through early guidance on feeding, sleep, and health. Due to the project’s success, the program is now set for a statewide rollout, underscoring the value of Juntos’ culturally sensitive and impactful design in supporting public health initiatives.
