Confused by Marketing Buzzwords?

Do you have trouble following the latest buzzwords in marketing? Does marketing terminology confuse you?  The world is changing so rapidly it is hard enough keeping track of all the developments in the digital world, let alone the new buzzwords that accompany it. Well, we have decided to make your life that little bit easier by explaining a few of them (and saving you the trouble of asking someone or just nodding politely whilst not understanding a word of what they are saying).

Call To Action (CTA) – refers to any text/copy that gives the reader instructions. It lets readers know what you would like them to do after reading your ad/newsletter/website/brochure. It might be something like, “Call now for a free quote” or “Like what you see? Enquire now” or “Subscribe Now”.

Engagement – refers to the interactions users have with your social media content. It includes likes, shares, comments, retweets – basically it is any time the user/reader engages with your content.

Responsive Website Design – the process of designing your website so that the layout “responds” to the different screen sizes that people will be viewing it on, eg, desktop computers, laptops, tablets, phones. This means that when people visit your website on a mobile device they still get to see a visually pleasing and easy-to-use format, because the images, text and menus automatically resize to fit the screen. Most websites are now becoming mobile responsive – see Mobilegeddon below and check out this article for more information.

Mobilegeddon – As the world moves more and more towards using mobile devices to access the internet, Google have decided to push websites that are not ‘mobile-friendly’ (mobile responsive) down the list of search results. This means it is important for businesses to have a mobile responsive website.

Infographic – a graphical representation of information or data. Easy-to-read. Usually includes bite-size snippets of information making it easy to digest. Popular on social media.

Organic Search Results – All major search engines have primary search results where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with search ads.

Search Engine Optimisation (SEO) – The process of trying to get your website to be ranked as high as possible on the list of organic (unpaid) search results. Google employ a complicated, secret algorithm to all websites, to find the most relevant website for your search, and there are a number of factors in the development of your website that can affect this.

Search Engine Marketing (SEM) – is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages, primarily through paid advertising.


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