Does your business need a mobile responsive website?

YES.  And it needs one now!

We used to recommend mobile responsive websites to our clients as a ‘nice-to-have’, however, now we recommend it as an essential part of their business – due to the rapid, recent increase in mobile usage.

With statistics coming out that show that over two thirds of Australia’s population have smart phones, 78% are using them to browse the internet, and 68% using their smartphone to search for a product or service, your business can’t afford to miss out.  Statistics also show that 61% of mobile users are more likely to leave a site that isn’t mobile-friendly.

And if that isn’t enough to convince you that your business needs a mobile responsive website, Google have recently changed their search algorithm in order to rank mobile-friendly sites higher for searches on mobile devices.  This change will help mobile users to find sites that are easier to navigate and read on their mobile devices, making it more likely that they will stay on the site.

What are mobile responsive websites?

True mobile responsive websites adapt the display and content of your website depending on the user’s device.  They make it much easier for users on handheld devices to see and navigate your site.

Your site will still have the same look and feel no matter what device a person is using.  The elements of the pages (text, headings & images) will move around and scale to fit different screen sizes to make it easier to use and read.  So, it won’t matter whether people are looking at your website on a desktop computer, laptop computer, tablet/iPad or on their phone – they will be able to interact with the website in a way suitable to the size of each device.

When to invest in a fully mobile responsive site?

Now would be ideal!

For many businesses it may mean investment in a new website.  This was the case for us, but we think it is well worth the investment.

How should we approach a new mobile responsive site?

Think carefully about how users will navigate your site and try to keep the sitemap and navigation simple and intuitive.

Aim for a balance between being innovative and having key website elements where people will expect to find them.  We’re all time poor these days – so make it quick and easy for visitors to use and navigate around the site.  Most mobile responsive websites use a small menu icon in the top right corner that the main menu drops down from, creating more space on the smaller screens.

It’s great to include both easy to read content, and graphics or images.  Consider early on, how the images will be displayed on all sized devices.

SEO (search engine optimisation) is still very important for most websites.  A key element of well-optimised sites is well-written, relevant copy which incorporates key words in an appropriate way.  A content rich site with lots of useful information will bring visitors back, but you need to get the balance right between this and information overload.

Are you feeling like it is time to get a mobile responsive site for your business?

Contact Juntos Marketing to see how we can help.

Contact us for a quote or to discuss your next project.