Which social media platform is best for your company?

Planning your presence

So, you are on social media – more than likely you have a company Facebook page.  Some companies may have a Twitter account and everyone probably has a LinkedIn account.  But then, there is Pinterest, Instagram, Youtube, Google+  – the list goes on.  Most of your accounts are waiting hungrily for you to feed them more information.  However, you haven’t really got the time to keep on top of all of these accounts.  And even if you did feed the masses, you are not really sure who is reading it or if it is even reaching people.

The social media world is an ever-changing (and content hungry) beast.  It can leave you confused, overwhelmed and even more time-poor than you are already.

One way to manage the overload of social media channels is to decide which channels are the best for your business (we are always happy to help and advise!).  Not all channels are relevant to all businesses.  Different people use different channels to get different types of information.  As a company, you can decide which channels are best at reaching your target audience.  If you are having trouble deciding, you can always consult with experts in that field.

It is better to manage a smaller number of social media channels WELL, than have poorly managed accounts on all channels.

Social Media Channels

Facebook – the most popular social media channel.  As a whole, Facebook remains a popular platform for people to spend time and catch up with friends, family, and even the news. Having a Facebook business page is useful to share a variety of content, like updates, contests or events. Just keep in mind that the most effective Facebook pages aren’t just advertisements 24/7. It should be casual and spark conversations.

LinkedIn – the key point of difference is that its user base consists entirely of professionals.  LinkedIn users are highly engaged and are mainly looking for industry insights, company news and product information.  LinkedIn is mainly composed of mature, career-oriented individuals and isn’t as casual as Facebook.

Twitter – is all about conversations. Twitter can be used to continue a conversation and because of its “in-the-moment” platform, it can be used for customer service.

Instagram – Because this an image and video based platform, some fields will benefit more so than others. For example, if you’ve involved in the food, fashion, luxury or lifestyle industries, then Instagram is a perfect fit. What makes Instagram an interesting platform is that it can add some much-needed personality to expand brand awareness. This means that even more formal brands can lighten up a bit and show a different side of their business with humorous, lighthearted, or creative content. Furthermore, you can use images to showcase your latest products, give visitors a behind-the-scenes look or announce an upcoming event.

Pinterest – if you have a very visual product/service offering, Pinterest is relevant to you. Much like Instagram, Pinterest is a great platform for anyone involved in the food or fashion fields. However, Pinterest has been shown to be an effective platform for travel, design, home decor and anything related to DIY.  Women make up 80% of its users.

Youtube – We all know of YouTube, but can you use the video service for social media marketing campaigns? Well, that depends. If you’re offering advice or sharing your expertise, then there’s no reason why you shouldn’t be creating informational and useful videos for your customers. You could also create teaser trailers or behind-the-scenes footage to give your target audience a little something extra. Because Google owns YouTube, these videos also do extremely well in search rankings, which could be a good thing for SEO.

Google+ – similar style to Facebook.  It is all about connecting.  Perhaps the most interesting thing about Google+ is that it’s appealing, and useful, for both professionals and people just looking for a casual social media network. The reason this is possible is because you can organise your contacts into circles. This means you could share a funny video with your friends or family without sharing said video with your professional network. But perhaps the biggest advantage of Google’s social media platform is its affiliation with the world’s most well-known and used search engine. This means that when you link to content on your blog it’s going to give your SEO a major boost.

Visit our blog to get more insight into managing social media, including how to create social media strategies and content.


For help with your social media, contact us via our website or call us on 02 9555 6115.

Contact us for a quote or to discuss your next project.