Strategy & Research

Marketing strategy lives at the heart of everything we do. We believe every business needs a strong foundation of knowledge and insight in order to create communications that genuinely connect with the needs of their audience.

Market research

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Market research

Knowledge is power. Knowing how your customers/stakeholders think and feel, gives you the power to change behaviour and communicate with them more effectively.

Market research can help you:

  • Understand new or existing markets
  • Engage with customers/stakeholders on a deeper level
  • Improve satisfaction and loyalty
  • Optimise your product/service offering
  • Evaluate existing marketing activities
  • Assess competitors and business opportunities

Our qualitative and quantitative market research services will provide you with detailed insights, alongside clear, actionable recommendations – ideal for preparing your next marketing plan.

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Marketing strategy

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Marketing strategy

A marketing strategy helps you to understand and define your position in the market and formulate a clear approach to ensure you achieve your business goals.

Marketing strategies can help you:

  • Set marketing goals & directions
  • Define your brand position
  • Identify your target audience(s)
  • Develop messaging that works
  • Provide an overall roadmap for marketing activities

Juntos Marketing can help you develop a strategic direction for your business that will take you on a journey to the next level of success.

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Marketing plans

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Marketing plans

A strategic marketing plan is a detailed framework of tasks and activities that work together to ensure your efforts are consistently and all focussed on achieving your business goals.

Marketing plans can help you:

  • Launch a new product or service
  • Plan your marketing activities for the year
  • Improve consistency & effectiveness of marketing activities
  • Ensure all marketing efforts are aligned to your goals

A strategic marketing plan may include a calendar of tasks, budgets, frequency of activities and intended marketing mix. Plans can be specific to one medium e.g. a social media marketing plan or cover a broad range of channels (paid, owned or earned).

Once you have your marketing plan in place, Juntos Marketing is here to help you to effectively execute the plan. Alternatively, we can provide you with the tools, templates and support to help you and your team to execute the plan yourselves.

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Training & workshops

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Marketing training & workshops

Specialist training can help you to build internal resources and marketing expertise within your own organisation. Each session is tailored to your individual needs with custom agendas, case-studies and skills sessions.

Marketing workshops can help you to:

  • Build your marketing skills & resources
  • Develop internal processes & procedures for marketing activities
  • Develop strong, strategic marketing plans
  • Gain consensus around important business challenges
  • Explore new business opportunities

We run workshops for government departments, private organisations, not-for-profits and universities.

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Contact us for a quote or to discuss your next project.

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