In the business-to-business world, relationships are key. Accountancy Insurance and its flagship offering, Audit Shield, are well known for their industry-best customer service.
Having been the market leader for over 15 years, the business wanted to take a step back and focus their marketing and communications on the things that matter most to their customers.
After working with the internal team and a selection of key clients, we developed a clear strategy including effective business and product messaging that would draw attention to Accountancy Insurance’s strengths. We then designed a clear, catchy campaign concept that could be used across all their key digital platforms.
