So many exciting Australian research endeavours and start-up initiatives have trouble gaining strong traction, yet they may hold solutions to some of the world’s most wicked problems. Established to support more efficient markets, Rozetta is a not-for-profit research institute, that leads a range of commercialisation projects as well as Commonwealth-funded Centres for Research Collaboration (CRCs) in sectors such as finance and technology.
After splitting from a larger organisation, Rozetta Institute needed to establish a new brand identity, which could be used across all their communications.
Working closely with the Rozetta team, Juntos Marketing used our well-established approach to determine the core brand foundations, including brand positioning, brand pillars, core brand messages, brand values and personality. From this strong foundation, we developed a new, contemporary look and feel that is being used across all Rozetta’s digital and print communications to quickly build brand awareness and attract promising partnerships.
Outcome: Rozetta is going from strength to strength, including the recent establishment of two new CRC bid teams. The growth in partnerships has been strongly supported by the new professional brand look and messaging.
