Almost all of us would know how frustrating it can be when you can’t access a digital form or you are blocked from seeing something online.
Sometimes this is due to a web design error. Sometimes it is caused by a poor understanding of how the user will interact with the website. And sometimes it is because, unwittingly, the site excludes users by placing unintended barriers. For people living with low vision, those who are neurodiverse, those with lower literacy or for someone has difficulties reading, these barriers are often compounded.
The Digital Accessibility team at Service NSW identified the need to build internal awareness and to educate and inform their staff, in order to start addressing these challenges. Having designed a new digital accessibility e-learning course, the team engaged us to help ensure there is strong enrolment and uptake of the course and the new resources.
Starting with engaging strategy and creative concept, we designed a range of assets that can be used across internal communications such as e-newsletters, at key internal events and in their freely available online digital accessibility toolkit. To support the launch we also designed a series of infographics and wrote a series of blog posts based on interviews with people with lived experience.
Being able to bring accessibility to life was the project highlight for us. Our all-day photo shoot was a really effective way to ‘show rather than tell’ and also to engage staff from across their organisation. The final photos will be used across the department’s website, internal communications, and on their social media.