“One of the strongest things I kept hearing from women was that they wanted to feel comfortable, normal and in control again after treatment. That lived experience became the driving force behind DP-Tx.”
Cheryl Pollock, CEO & Founder, ChezLeon
After many years of product testing, refinement and regulatory approvals, in early 2025 ChezLeon launched their DP-Tx massage bra inserts – designed to support women experiencing swelling, discomfort and lymphatic changes following cancer treatment.
Juntos Marketing worked closely with ChezLeon to support the launch.
Marketing for a start-up: anchored in the founder’s journey
The detailed marketing launch strategy included development of the likely customer journey, refinement of the most salient selling points and recommendations for channels with the most potential. Preparation included SEO research and setup of digital accounts.
As the founder and key product developer, it made sense for Cheryl to be the face of the launch and to share her startup story.
Juntos Marketing designed a consumer flyer, landing page, enewsletters for both consumers and health professional audiences, as well as social media tiles and the launch Google Ad campaign. All copy we developed needed to align with TGA requirements, yet provide engaging and informative content in an emerging sector with low consumer awareness.
Copy developed needed to align with TGA requirements, providing engaging and informative content in an emerging sector.
Lived experience and tenacity lead to innovation
A mechanical engineer by training, Cheryl understood the experience of post-surgical pain, swelling and discomfort.
Her own lived experience provided credibility and authenticity to the messages, both of which are cornerstones for the successful launch of new products.
To hear more about the ChezLeon story, head to our podcast, Marketing for Good. Cheryl shared her story and the journey to her startup launch in the episode “From idea to impact: a health start-up journey”
