New offer from global leader in workplace learning
How to quickly become the trusted voice in an emerging growth category? For Kineo, now a part of MindTools UK, the successful launch campaign for their ESG training suite leveraged their existing market position as a leading global provider of online workplace learning.
The digital marketing campaign that Juntos Marketing devised and managed played a core role.
Insight-led audience mapping became the foundation for a scaleable, high-impact campaign
New markets, new drivers
To support the growing need for workforce training in ESG and sustainability, Kineo developed a new suite of courses.
To find the right audience and identify promising leads, we undertook detailed audience mapping, reviewing the intersection between organisational need and preparedness.
Digital campaign strategy
Applying this mapping, the campaign strategy aimed to build awareness and generate quality leads for Kineo, across Australia, the UK, and the US markets. In preparation for the digital marketing campaign, we created personas, positioning statements, customer journeys, and a phased campaign rollout plan tailored to audience readiness levels.
The campaign-specific landing page was SEO-optimised. To drive traffic to the landing page, we applied a multi-channel media strategy spanning owned, earned, paid, and direct marketing channels. Supporting assets included infographics, paid and organic social media, blog articles, event and sales collateral and a research-informed white paper.
Awareness, engagement, enquiries
High value copy and content were brought to life using Kineo’s established brand guidelines, combining impactful designs with consistent branding principles. Campaign messaging and tone aligned with Kineo’s brand.
And our strategy progressively built awareness, engagement and enquiries.
“The Juntos team consistently delivers impactful, creative solutions. Their support has been invaluable to the success of our ESG training suite launch.”
Marketing Manager APAC, Kineo
Meeting the campaign goals
The campaign positioned Kineo as a trusted voice in ESG and sustainability learning while delivering a structured, scalable framework that could be applied globally.
