Launching New Services: Moir Group ESG Division
Our client Moir Group saw an opportunity to expand their business by launching a complementary division, placing capable ESG and finance professionals into client vacancies, to assist in meeting the new legislated mandatory ESG (environment, social and governance) reporting requirements.
Using strategic digital engagement and expert content, Juntos Marketing planned and executed a successful launch campaign for this new offering.
The landing page ranked 4th most visited during the campaign.
The two newsletters outperformed recent campaigns: 45%+ open rate, 13.5% click rate.
Reaching the right people: Targeted messaging
Following strategic planning and SEO research, we designed and developed a range of assets, channels and digital pathways to engage and nurture prospects along their customer journey.
Targeted EDMs, and organic and paid LinkedIn campaigns attracted new professional contacts. A dedicated website banner and engaging email signatures promoted the new service to existing contacts.
Popular curated live events explored relevant topics in depth. A new SEO-optimised landing page incorporating high quality video provided visitors with more detailed, relevant information such as upcoming ESG compliance requirements.
A Strategy Informed by Audience Insights
Clear audience segmentation helped to drive meaningful engagement with the right audiences.
Highlighting the close links between the finance function, risk management and ESG led to compelling messaging, which was strengthened by a strong alignment with Moir Group’s business purpose.
Smart Content, stronger connections
By aligning content with the values and interests of Moir Group’s community, Juntos Marketing helped build visibility, deepening trust, loyalty and understanding among existing and prospective candidates and clients.
Using multi-channel distribution, SEO optimisation, paid and organic LinkedIn advertising, and targeted EDMs within a strategic digital campaign, we drove traffic, increased reach and successfully supported this new product launch.
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