The Power of Purpose in Business
[vc_row content_placement=”middle” side_background_title_typo=”null”][vc_column width=”1/4″][vc_single_image image=”20090″ style=”vc_box_circle_2″][/vc_column][vc_column width=”3/4″][vc_column_text] In this episode of Marketing for Good, we chat with one of our clients Stephen Moir, CEO of Moir Group, about his business’ purpose and values journey, why it is crucial for successful businesses today to know theirs, and how marketing plays an integral role in communicating purpose […]
Social Marketing Learnings
[vc_row content_placement=”middle” side_background_title_typo=”null”][vc_column width=”1/4″][vc_single_image image=”20080″ style=”vc_box_circle_2″][/vc_column][vc_column width=”3/4″][vc_column_text] Social marketing (not to be confused with social media marketing), is a highly specialised approach to developing marketing activities, where the overarching goal is to change or maintain a population’s behaviour. Whether it is a campaign that encourages people to stop smoking, or one that inspires employees to […]
Turbo-charge Your Content
[vc_row][vc_column width=”1/4″][vc_single_image image=”19454″ img_size=”full” alignment=”center” style=”vc_box_circle_2″][/vc_column][vc_column width=”3/4″][vc_column_text] Branded content is everywhere. It is now an essential tool in the marketer’s armoury, with stats indicating that 91%[i] of B2B marketers now use it to engage customers and build trust. This is hardly surprising with content marketing being shown to cost 62% less than traditional marketing, whilst […]
Trends in Education Marketing
[vc_row][vc_column width=”1/4″][vc_single_image image=”19364″ img_size=”full” alignment=”center” style=”vc_box_circle_2″][/vc_column][vc_column width=”3/4″][vc_column_text] In recent years the education market has experienced significant upheaval. As an education provider, how do you stand out in the minds of customers? How can your organisation be a leader in the changing landscape? And how can you create effective education marketing? The first step is to […]
